Anja Wilbert

Principal User Experience Designer SAP Hybris Labs, München

Anja Wilbert

Principal User Experience Designer SAP Hybris Labs, München
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Anja Wilbert started working for SAP Hybris in 2010.
Within SAP Hybris Labs Anja is responsible for Innovation & Strategy. Here she is working on defining the vision of Customer Experience (touch points – inputs – outputs) and e-Commerce in SOON (near future) and VISION (further future) by integrating new emerging technologies.

After joining SAP Hybris in 2010 she built up the Usability & Interaction Design Department and worked as Principal User Experience Designer defining and developing concepts and interaction flows for applications cross the board / cross devices / cross focus groups for hybris applications, apps and enterprise solutions.
Beside of this she was leading the Innovation Team within the Customer Experience Design Department which is developing and designing innovative scenarios and stories for Customer Engagement and Commerce.


Before joining SAP Hybris:
She was working for five years as an Interaction Designer for kontrastmoment, an interdisciplinary design agency. Main focus here was developing and designing haptic and ergonomics for BMW/MINI/Rolls Royce interior as well as interaction patterns and concepts for BMW/MINI/Rolls Royce man-machine-interfaces (HMI). Anja studied Industrial Design at hfg – Hochschule für Gestaltung Schwäbisch Gmünd and was offered a 2year teaching assignment and assistance position for interdisciplinary customer focused projects.

Anja loves Photography and Sports, especially Mountain Biking, sailing and horseback riding.


Alle Programmpunkte mit Anja Wilbert

Zukunft eCommerce | Plenum

02 Jun 2017
12:15 - 13:00

Panel 4: Multi-Channel | Salon 4

17 Mai 2018
12:35 - 13:15
Salon 4

Panel 6: Patient und Verbraucher

27 Jun 2019
16:20 - 17:00
Panel 6